Create the visual language that synthesizes classic principle of good design , provide the unified experience across platform, devices etc.
The surface of material provides visual cues about the material.
3-Key Principle
1) Material is metaphor (a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable)
2) Bold, graphic & Intentional
3) Motion provides meaning.
How to achieve key principles:
a) Material should Casts Shadows
Key Lights: Create directional shadow
Ambient Light: Create soft shadows from all angles.
b) Material should be Solid
1) Input event only effects the foreground.
2) They cannot pass through the material.
3) Use elevation to separate the material.(Multiple material elements can not occupy the same point & space simultaneously)
c) Material follows some motions
1) Motion in material design should be authentic and should follow the real world behavior of natural object
2) The material should follow natural acceleration & deceleration.
3) Meaningful entrances and exits.
4) Meaningful transitions.
The surface of material provides visual cues about the material.
3-Key Principle
1) Material is metaphor (a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable)
2) Bold, graphic & Intentional
3) Motion provides meaning.
How to achieve key principles:
a) Material should Casts Shadows
Key Lights: Create directional shadow
Ambient Light: Create soft shadows from all angles.
b) Material should be Solid
1) Input event only effects the foreground.
2) They cannot pass through the material.
3) Use elevation to separate the material.(Multiple material elements can not occupy the same point & space simultaneously)
c) Material follows some motions
1) Motion in material design should be authentic and should follow the real world behavior of natural object
2) The material should follow natural acceleration & deceleration.
3) Meaningful entrances and exits.
4) Meaningful transitions.